TraditionTailoredfor the Modern Gentleman.
Heritage textiles and considered tailoring, shaped into modern Indian occasionwear.
Eight houses of
singular character.
The complete look, imagined for the occasion.
The Ivory Heir
Reception
Raw Silk Brocade
Emerald Passage
Mehendi
Banarasi Silk
Midnight Bandhgala
Cocktail
Silk Wool
Weeks in the making. A lifetime in the wearing.
From the selection of the bolt to the final press, every piece passes through fourteen pairs of hands. Zardozi, aari, resham — done as it has always been done, only slower.
Ordered by the many. Made one by one.
Wedding parties, retailers, hospitality and film — we manufacture in our own atelier from 25 pieces upwards. Cut, embroidered, finished, packed and delivered to your door.
"We began with a single conviction — that a man's ethnic wardrobe deserves the same reverence as the wedding it dresses him for."
The Founder — The Friday Ethnic
From those who have worn it.
The sherwani was extraordinary — not a single detail overlooked. Guests still speak of it.
Rare to find a house that treats men's ethnic wear as couture. This is that house.
The fit, the fall, the finishing. Everything of a bygone standard, made for now.
Some things must be seen
in the cloth.
Book a private appointment in our studio. Fabric consultations, fittings, and made-to-measure — by invitation.